Yerba Mate has been anecdotally and scientifically proven to offer the following health benefits: Increases wellbeing and Happiness Natural Energizer Relaxes the Muscles Loaded with Antioxidants Decreases Stress Improves Sleep Minimizes damage from eating junk food. Lowers Blood Pressure Lowers Bad Cholesterol Fights Colon Cancers Helps with Type II Diabetes Help you Lose Weight Fights […]Read Full
It’s a late night and I’m finishing a liter of yerba mate. I’m using a Cyprus Cup and enjoying Canarias Traditional (yellow bag) blended with peaches. The water temperature is 150 degrees fahrenheit. As an Entrepreneur, I need something that’ll keep me on my toes without crashes and jitters (unlike coffee). I’ve experimented with nootropics […]Read Full Yerba Mate Strength Guide
From robust, full-bodied, and muscular, to soft, gentle, and light, there’s a yerba mate strength for everyone. But what do I mean by “strength”? Well, today we’ll discuss strength in terms of effects, both mental and physiological—how yerba mate affects the mind and body. Though, many a seasoned mate drinkers have come to know that […]Read Full
Origin: Oberá, Misiones, Argentina
Producer: Cooperativa Río Paraná
Cut: Classical Argentine
Body: Medium; Barbacuá (traditionally smoked)
Aged: 18 months
Using the traditional barbacuá method of smoking the mate for up to a day, allowing it to absorb complex smoky flavors, Titrayju is a pleasant small-batch produced mate from a modest cooperative in Oberá, deep in the Misiones — the Argentine heartland of yerba mate production.
Cooperativa Río Paraná includes over 1000 families who aren’t just producing sugar cane, stevia, corn, mate, and more, but harvesting social justice and social good. The brand chose the name “Titrayju” to signify their three core beliefs: land, labor, and justice.
Land to produce and sell their own goods; work, to be able to identify with a chosen trade; and justice and fairness in all matters of life. With every sip of this steely, smoky, solidly vegetal tasting yerba, you’re helping to support a small group of families that banded together to support their own community.
Direct exposure to flame and prolonged mingling with smoke, produces an earthy, robust, rustic green experience. Smoky and charred effervescence linger on the palate.
The edgy sharp green notes balance with underlying refined flavors, as the smoke smoothens out a stouty green body. Since the mate has been aged for over a year, naturally accentuating caffeine levels, the effects produce high energy and alertness.
Juan Carlos Dominguez, the Commercial Manager of the co-op refers to his brand as gourmet and fine crafted. I must admit that it took me a solid week to begin to agree with his statement. Getting past the smoke revealed highly complex elements that are floral, toasty, citrusy, and soft.